Ten years ago today, Psy released "Gangnam Style." In the hazy rear window of our collective memory, the track may seem lượt thích a silly little pop tuy vậy we clumsily imitated with friends or family for a summer. In reality, "Gangnam Style" shifted the entire landscape of music and video clip culture khổng lồ help create the internet we know today.
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The tuy vậy transformed meme culture (by inspiring remixes và covers), contributed khổng lồ the dominance of online clip (by reaching new heights of virality through sharing), & modernized the music industry at large (by urging performance charts to tài khoản for music đoạn clip views in addition to radio performance). It was also the first ever YouTube đoạn phim to hit 1 billion views.
It took "Gangnam Style" just 159 days khổng lồ reach that mark & it would be the only member of the "Billion Views Club" for a year, until Justin Bieber"s "Baby" matched it. "Gangnam Style" was earning 14.8 million views in a single day at its peak, and is still racking up 900k views per day, according lớn YouTube. The music clip is among the 10-most viewed music videos in the platform"s history with 4.4 billion views. Xem thêm: Bà Bầu Bị Xót Ruột Khi Mang Thai, Bụng Cồn Cào Khi Mang Thai
The song"s legacy, though, is more than just staggering numbers. In 2012, Psy was already an established artist in South Korea. And while the world turned "Gangnam Style" into a meme, the song transformed Psy into a national treasure. In 2016, a towering bronze statute of the dance"s signature crossed wrists was unveiled in the Gangnam district. Other "Gangnam Style"-themed photo ops are sprinkled throughout the district, featuring life-sized outlines of Psy mid-prance.
The singer has continued lớn find success in South Korea, with hits like 2015"s "Daddy" and 2017"s "New Face." In 2018, Psy founded his own label, p. Nation, which has quickly grown into a major player in the South Korean music industry. Its roster includes Hyuna (who, fun fact, starred in the Gangnam Style music video), Dawn, Crush, & Heize.
Tweet may have been deleted(opens in a new tab)In April, while promoting the single "That That," a collaboration with BTS"s Suga, Psy reflected on how Gangnam Style expanded opportunities for South Korean artists. He described the modern popularity of South Korean acts lượt thích BTS và Blackpink in the West as the "opposite" of his viral moment, noting that they achieved a "permanence and persistence" he could not. BTS in particular "achieved unfulfilled dreams," lượt thích reaching No. 1 on the Billboard Hot 100 with 2020"s "Dynamite" ("Gangnam Style" peaked at No. 2 on the chart, bested by Maroon 5"s "One More Night").
"Gangnam Style" may not have provided Psy with the kind of global longevity he desired, but its viral music video likely prompted Billboard lớn adjust its charting criteria to lớn decrease the importance of radio play and include YouTube streams. That change directly affected not just South Korean acts, but every musician who has released work on YouTube. "Even for the famous BTS and Blackpink," Psy said, "the wall of American radio is very high because the songs are in a foreign language. Our biggest weapon is YouTube."
"If they continue like this, though they’re not doing music for the sake of raising national prestige, I think they"re giving
